What a Free Bet Actually Costs: UK Betting Sites in 2026

Updated October 2026

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A “free bet” lands in an account like found money and disappears, more often than not, just as quietly. The marketing writes a large number and a short deadline. The terms write something longer. What sits between those two is the gap this page exists to close. Across the ten UK-licensed brands reviewed below, the headline free-bet figure and what a punter eventually keeps from it can differ by a factor of two or more, and the difference is rarely where the advert points. The honest lead for 2026 is the Gambling Commission’s promotion rules in force since 19 January 2026: wagering requirements on bonuses are capped at 10x, and any offer that asks a customer to gamble across two or more product types (betting plus casino, for instance) is banned. Whether the cap reaches free bets with no rollover condition is still not settled. Amounts, minimum odds, expiry and whether the stake is returned are set only in each operator’s own terms.

*Verified as of 26 October 2026 against the Gambling Commission’s public register and each operator’s own terms.*

Safer Gambling and the Floor Under Every Offer

Before any number is worth reading, a stake has to be one a punter can afford to lose. The Commission’s social-reminder code treats that as a licence condition, not a courtesy, and it is the same floor whether the bet is a £5 free token or a £500 stake. GAMSTOP is the national multi-operator online self-exclusion scheme, mandatory for every online licence since 31 March 2020; exclusion periods run six months, one year, five years or five years with auto-renewal, and after the minimum period the exclusion stays in place for a further seven years unless the customer asks GAMSTOP to remove it. Self-exclusion covers sites and apps; high-street shops run on a separate service.

Identity is checked before the first deposit. Name, address and date of birth have been verified up front since 7 May 2019, including for anyone using a free bet or bonus, which is why the “bet without signing up” promises one sometimes sees do not survive contact with a licensed brand. A financial vulnerability check (LCCP condition 3.4.4) has been in force since 30 August 2024 and applies to remote betting once deposits minus withdrawals pass £150 in a rolling 30 days, with the threshold live from 28 February 2025. It is a public-record check, not an income or credit-reference check. The wider affordability framework – financial risk assessments – has been announced in stages, with no start date set, so the right phrasing is “announced, staged, no start date”, not “in force”.

Deposit limits are the customer’s tool, not the state’s ceiling. The Commission’s remote technical standards require operators to offer a gross deposit limit over a fixed window, and operators are free to set theirs tighter. Help exists: GamCare runs the National Gambling Helpline, GambleAware funds treatment, NHS gambling clinics and Gamblers Anonymous all sit behind the same need. None of these are optional for a licensed brand, and the floor they lay down is what the offers on this page are built on.

Free Bets and Bonuses: What the Headline Number Hides

A free bet is, in its plainest form, a token that lets a punter place a bet without risking their own cash. The stake itself is not returned with the winnings, which is the single most important sentence on this page: a £10 free bet at evens pays £10, not £20. That is the mechanic, and it is also the bit that turns a marketing line like “£40 in free bets” into a real-world figure that can be calculated rather than gawked at.

The Commission’s 2026 promotion rules

Since 19 January 2026 the Commission has capped wagering requirements on bonuses at 10x. A £10 bonus at 50x wagering demanded £500 of qualifying bets; under the cap no operator can ask for more than £100 from that same £10. Mixed-product promotions are banned: any offer that requires gambling on two or more product types (betting plus casino, betting plus bingo, betting plus lottery) is no longer permitted in Great Britain. What the cap leaves open is the question of whether free bets without a wagering condition fall inside it. The Commission’s published position is not a clean yes or no, and the safer course is to read each offer’s own terms for what is and is not asked of the punter.

The mechanics of a free bet

Three conditions decide what a free bet is worth: whether the stake is returned, the minimum odds, and the expiry. Research across the ten brands below shows every featured offer, without exception, returns only the winnings, not the stake. Expiry ranges from seven days (Coral, Unibet, Midnite, Betway) to thirty (Sky Bet). Minimum odds vary from 1/2 (1.50 decimal) at BoyleSports and QuinnBet to 2.0 (evens) at Coral and Unibet. The figure below uses an illustrative two-way market at 1.90/1.90 (9/10), an example, not a quoted price, and follows the standard free-bet-value calculation: value = stake × (odds − 1) ÷ odds × payout share. At 1.90 on each side, the payout share is 1 ÷ (1/1.90 + 1/1.90) = 0.95, so a £10 free bet has an expected value of roughly £4.75. State the same number as a band: somewhere between £4 and £5 depending on the market the free bet is used on, less if it lands on a tighter price than 1.90.

The “risk-free” word

A “risk-free” offer that refunds a losing stake as a free bet is not a refund in money. The stake is gone; what comes back is another token that follows the same stake-not-returned rule. A price boost is a single price raised for one market; a Super Boost (Kwiff, bet365) is the same mechanic at a longer number. An acca insurance (BoyleSports) refunds a leg that lets the rest of the accumulator down, again as a free bet, not as cash. None of these change the underlying mechanic: the stake of the free token is not returned, the expiry applies, and the minimum odds apply. A punter who treats a refund as cash finds, on the back end, another bonus to clear.

Payments, Withdrawals and the Fine Print Behind the Cashier

Payment rules in Great Britain are tighter than in many markets a UK punter might compare with. Credit cards have been banned for gambling since 14 April 2020 (LCCP condition 6.1.2), and the ban reaches credit-card-funded payments through an e-wallet. Debit cards and bank-based payments are not caught by it. Identity is verified before the first deposit at every brand in this comparison, so anonymous play is not a feature of any licensed site. Source-of-funds questions at higher spend are normal under the money-laundering rules and are not a sign of trouble.

Coral’s qualifying deposit for the welcome offer must run through a debit card or instant bank transfer, and the cashier lists Apple Pay, Visa, Visa Electron, Mastercard, Revolut Pay, Google Pay, TrueLayer, Earthport and Trustly. Most other licensed operators cover a similar set. There is no statutory list of permitted payment methods, and a state-level rule for or against cryptocurrency deposits at licensed operators was not found in the public framework: the right reading is to check the cashier of the brand being used. A British named-account rule sits behind every withdrawal in practice, even where the published terms are quiet about it.

Payout speed varies by method and by operator. The Commission’s rules cover the operator’s controls, not a fixed clock, and the time between requesting a withdrawal and seeing the money is one of the metrics that separates brands in practice. No headline figure here is published without a snapshot date; the rule below states what to look at before depositing.

Predictions, Strategy and the Limits of a Punter’s Edge

The reality of prediction and strategy is far less certain than the internet’s tipster culture suggests. No model, no tipster and no system can know an outcome in advance, and a “free tip” that lands is often a sample-of-one result without statistical weight. The Gambling Commission’s marketing rules require that tipsters be authorised, and any claim of “near-certainty” is a red flag for regulators and experienced punters alike.

What a punter can do is sharpen the value side. Bankroll management is the discipline of staking a fixed share of a budget per bet rather than chasing losses with larger stakes; a staking plan that asks for more than 5% of bank on a single bet is the first sign of trouble. Market selection matters more than prediction: a price of 1.90 on a coin-flip is a worse price than 1.95 on the same coin-flip, and the difference is the margin the bookmaker keeps. The margin is the share of every pound bet that the operator does not pay back in winnings, and it sits inside every price on the coupon. The way to read it is to look at a market’s payout share, which is 1 ÷ (1/odds₁ + 1/odds₂ + …), and the margin is 1 minus that share. A 5% margin means 95p back for every pound bet, on average, across all outcomes of that one market.

Accumulators are the clearest example of how the margin compounds. Each leg carries its own margin; an acca of four legs at 5% per leg carries an overall margin closer to 19% than to 20%, but it is still well above the margin on any single leg. Acca boosts and acca insurance are mechanisms that return a slice of value to the punter, not a way around the margin. Bet Builder markets are popular, but the margin on a same-game multi is generally higher than the margin on a single result from the same match. A punter who builds a Bet Builder for variety is paying for that variety in margin.

Sports, Tournaments and the Calendar a Free Bet Has to Beat

Premier League, Champions League, Cheltenham, the Grand National, Royal Ascot. The UK betting calendar is dense and runs on a rhythm a free-bet punter has to know. Expiry is what decides the value of a free token in practice: a 7-day free bet used on a quiet week is a smaller asset than the same free bet used during a Cheltenham week, when the volume of races and the depth of the each-way terms give the punter more markets to choose from. Sky Bet’s free bets, for instance, expire after 30 days and are usable only on single or each-way markets, not multiples and not virtuals, which steers them naturally toward horse racing and the longer meetings.

Football free bets cluster around the Premier League, the Champions League and the international tournaments. The best odds in football are usually the match odds (1X2), and the margin there is lower than on most derivative markets. Each-way betting is a horse-racing construct: two equal bets, one on the win and one on the place, with place terms varying by race type and by operator. The stake doubles, and a free bet used each-way has to be sized with that in mind; an each-way free bet at the headline figure spends twice that figure off the punter’s allocation. Ante-post markets price in the field before declarations and carry a non-runner risk that reduces value when the favourite is pulled out.

In-play betting is offered by every brand in this comparison and is governed by the operator’s licence conditions rather than a separate statutory framework. Bet Builder and Bet Builder+ (bet365’s combined-market variant) extend the in-play product. Live streaming of UK and Irish horse racing is bundled into Betfair’s sportsbook; live streaming through Unibet TV is a separate product on the same brand; Swifty Sports lists live streaming among its features. Cash Out availability is not guaranteed and, where it is not available, bets stand (DAZN Bet’s published position is the standard wording). The 90 Minute Payout market at Betfair pays out on a leading two-goal advantage at the 80th minute, an example of a settlement rule that sits inside the operator’s own terms rather than the LCCP.

The Ten UK-Licensed Brands, Ranked and Judged

The ten brands below are the operators the Gambling Commission’s public register lists for Great Britain as holders of a remote general betting standard licence (real events). The order is editorial: how they sit against the cost angle of this page, not a league table. Where research marks a card no-data for a subject key, that subject is not written about the operator at all; the brand appears on its other fields.

Coral – the £40-in-£20-out welcome offer

Coral’s sports welcome offer is “Get £40 in Free Bets when you bet £20”. A deposit and sports bet of £20 or more at minimum odds of 2.0 (1/1) qualifies, with the £40 issued within seven days and expiring seven days after issue, for new GB customers who opt in. The qualifying deposit must run through a debit card or instant bank transfer. The cashier covers Apple Pay, Visa, Visa Electron, Mastercard, Revolut Pay, Google Pay, TrueLayer, Earthport and Trustly. Coral’s licence sits under LC International Limited (Commission account 54743), the same group that runs Ladbrokes; the brands are not independent operators. The site’s other features include a free daily Reward Shaker, an Odds Booster across hundreds of markets, and free-to-play games such as Football Super Series with a £10,000 jackpot. Verdict: the headline is generous for the qualifying outlay, and the seven-day window on each side is short enough that a punter has to plan around it; the underlying LC International licence carries the same protections as the rest of the Ladbrokes Coral family.

Betfair Sportsbook – the exchange-plus sportsbook hybrid

Betfair’s sportsbook sits alongside its exchange, both under PPB Counterparty Services Limited (Commission account 39439), the same licensee that runs Paddy Power. The sportsbook offers in-play betting, Bet Builder, free live streaming of UK and Irish horse racing and football inside the app, and a 90 Minute Payout market that settles on a two-goal lead at the 80th minute. The licence covers both the sportsbook and the betting intermediary categories, which is what allows the exchange under the same brand. Verdict: the combination of a betting exchange and a sportsbook in one account gives a punter both back-to-lay and fixed-odds creative interest, and the live-streaming bundle is one of the deeper ones in the comparison; the welcome offer on the sportsbook is not the headline-grabbing kind, and a punter picking Betfair for the offer is picking it for the wrong reason.

Midnite – the newer licence with the in-play focus

Midnite’s site cites Gambling Commission licence 101839 (Midnite Limited) and shows in-play events, an acca builder, popular accas and price boosts with maximum-stake limits. The sports welcome offer is a £5+ pre-match bet at EVS (2.0) or greater within 14 days of sign-up, returning £25 in free bets and 50 free spins, with the free bets valid for seven days. Verdict: a small-stakes qualifying bet for a comparatively large free-bet return is the headline shape here, and the 14-day qualification window is the longest in the comparison, which matters for a punter who does not want to rush a first bet; the free-spins leg carries the Commission’s mixed-product ban to the test, and the offer’s continued listing in 2026 suggests the bonus value of the free spins is treated as separate from the sportsbook promotion.

888sport – the established brand with the daily-boost mechanics

888sport offers pre-match and in-play betting, Cash Out, Bet Builder, racing streams, BetFinder form tools, a live bet feed and daily boosted odds. The licence is held by 888 UK Limited (Commission account 39028). Verdict: the daily boosted odds and the BetFinder form tools make 888 a credible choice for a punter who picks markets by feel rather than by tipster; the welcome offer on the brand’s sportsbook is less headline-heavy than some of its competitors’, and the deep in-play coverage is where the brand earns its keep.

DAZN Bet – the broadcast-name brand with the cash-out emphasis

DAZN Bet offers Cash Out, Bet Builder, daily bet boosts and in-play betting; cash out availability is not guaranteed and bets stand when it is unavailable. The licence is held by DZBT Limited (Commission account 48756). Safer-gambling tools include deposit limits, loss limits and wagering limits. Verdict: the broadcast tie-in with DAZN’s sports network is the brand’s calling card, and the safer-gambling toolkit is presented as a feature rather than an afterthought; the welcome offer is moderate rather than headline-grabbing, and the operator’s commission account has the standard remote general betting standard (real events) licence rather than the betting intermediary category.

Unibet – the long-running brand with the matched welcome

Unibet’s sports welcome offer is “Get £40 in Free Bets when you bet £20”: a deposit and sports bet of £20 or more at minimum odds of 2.0 (1/1), with the free bets expiring within seven days of issue, for new GB customers using a debit card or instant bank transfer. The brand has operated since 1999, and its UK site is run by Platinum Gaming Limited, Gibraltar, under Gambling Commission account 45322. Features include Bet Builder, daily Uniboosts, live streaming through Unibet TV, in-play betting, Best Odds Guaranteed on horse racing and Cash Out on thousands of markets. Verdict: the matched-shape welcome mirrors Coral’s headline for outlay, and the Best Odds Guaranteed product on horse racing is one of the more useful added-value features in the comparison; the seven-day expiry on each side is the constraint a punter has to plan around.

Copybet – the tipster-led sportsbook with the acca mechanic

Copybet’s Acca Booster pays up to a 100% cash bonus on accas of at least three selections, and the brand also offers up to a 15% Daily Profit Boost. The licence is held by Copybet UK Limited (Commission account 53774). Verdict: the Acca Booster is the headline feature, and the cash – rather than free-bet – shape of the bonus is what sets it apart from the typical offer; the cap of 100% is the ceiling a punter plans around, and the Daily Profit Boost adds a smaller recurring edge for acca punters.

Bet Ahoy – the small-stake welcome with the split free-bet shape

Bet Ahoy’s welcome offer is “Bet £10 & Get £10 in Free Bets”, made up of a £5 sports bet and a £5 acca. The licence is held by Bet Ahoy Ltd (Commission account 100094). Verdict: a £10 qualifying outlay for a £10 free-bet split is competitive on outlay, and the split into a single-bet token and an acca token is a structural feature that affects how the free bet is used; the acca token carries the same stake-not-returned rule as the single token, and the smaller figure on each side means the punter is using them on lower-margin markets to get the most from them.

Swifty Sports – the BOG-and-boost brand with the racing lean

Swifty Sports offers Best Odds Guaranteed, Cash Out on markets including horse racing and football, daily price boosts, live streaming and in-play betting, with Bet Builder listed as coming soon. The licence is held by Swifty Global (UK) Ltd (Commission account 58957). Verdict: the Best Odds Guaranteed product and the racing-friendly Cash Out sit alongside live streaming, which is the combination a UK racing punter tends to want; the Bet Builder being on the “coming soon” list rather than the live list is the trade-off a same-game-multi punter has to weigh.

Bar One Racing and London Bet – the smaller-licence brands

Bar One Racing has rebranded as BAR 1 Betting, an Irish independent bookmaker with shops across Ireland and horse racing sponsorships at Dundalk, Fairyhouse, Navan, The Curragh, Curraheen Park and Cork. The licence is held by Bar-One Racing Limited (Commission account 56516). London Bet is published by Thistle Bet Limited, states it is licensed and regulated in the UK, and its app has a 17+ App Store age rating. The licence is held by Thistle Bet Limited (Commission account 66162). Verdict on both: smaller-licence brands with a niche rather than a mass-market product; a punter picking one of them is picking the racing or regional angle rather than the headline offer, and the same Commission protections apply under each licence.

Operator Landscape at a Glance

The table below summarises the ten brands covered. “Key term in operator’s own words” is the headline condition the operator publishes against its welcome or main bonus; where the headline figure is a free bet, the stake-not-returned rule applies by default unless the brand states otherwise. The licence line is the Commission’s public register entry for the brand.

What the table cannot show is the trade-off behind the headline. Coral and Unibet match each other on the £40-in-£20-out welcome, but Coral’s other offers (Reward Shaker, Odds Booster, Football Super Series) are the recurring value, while Unibet’s Best Odds Guaranteed on horse racing is the recurring value. Midnite’s qualifying outlay is half the size of Coral’s for a comparable headline, but the 14-day window is twice as long. Copybet’s cash-bonus Acca Booster is structurally different from the rest of the table because it pays cash, not free bets, and a punter who values cash over tokens values it differently. Bet Ahoy’s split free bet is small-stakes-friendly in a way the £40 headlines are not. The £150 rolling-30-days vulnerability check sits behind every line of the table, regardless of brand.

How the UK Regulates the Market Around the Offer

The Gambling Commission licences the whole commercial market in Great Britain under the Gambling Act 2005. The Act covers England, Scotland and Wales; Northern Ireland is outside it and runs on its own older law, so the right phrasing is “Great Britain licence” or “GB-licensed” rather than “UK licence”. Since the Gambling (Licensing and Advertising) Act 2014 an operator whose remote facilities are used in Great Britain needs a Commission licence wherever it is based (sections 33 and 36 of the 2005 Act as amended); a Curaçao, Maltese or Gibraltar licence is not a substitute. There is no state monopoly and no cap on the number of licences.

Betting licence types include remote general betting standard (real events), remote general betting standard (virtual events), remote general betting limited, remote pool betting and remote betting intermediary. The exchange category is what allows Betfair’s sportsbook and exchange to sit under the same licensee. The Commission’s public register can be searched by business name, trading name, domain or account number and is the whole test of whether a brand holds a licence; no count of licensed operators is published without an access date. Licensed operators use .com as well as .co.uk, so the domain proves nothing on its own.

Financial spread betting is regulated by the Financial Conduct Authority, not the Commission; Spreadex is the clearest example in the wider market, with FCA regulation for spread betting and Commission regulation for fixed-odds betting, and spread-betting losses can exceed deposits. Minimum age 18, and identity is verified before the first deposit, including with a free bet or bonus. No statutory list of permitted markets exists: an operator holds a licence for a category and offers markets under its own rules and the LCCP. There is no statutory cap on stakes; operators set their own maximum stakes and may restrict individual customers.

Tax

The player pays no tax on betting winnings in Great Britain. General Betting Duty is the operator’s tax on gross profits, currently 15%; from 1 April 2027 a new remote betting rate of 25% applies within it, while remote bets on UK horse racing, bets on self-self-service betting terminals in licensed premises, pool betting and in-person betting stay at 15%. Until 1 April 2027 the remote rate stays at 15%. Whether operators pass duty on through odds is not established; the right framing is that the duty is the operator’s tax, not the punter’s. Spread betting carries its own rates (3% financial, 10% other). The Commission’s statutory levy is a separate charge, not a tax.

Offshore and unlicensed brands

A GB licence is compulsory at the point of consumption. Providing gambling facilities in Great Britain without the licence the Act requires is an offence under section 33 of the Gambling Act 2005, aimed at the operator. No offence aimed at a customer who merely bets on an unlicensed site was found, so the right framing is the loss of protection, not the loss of legality. An unlicensed brand offers no GAMSTOP coverage, no Commission complaints route, no approved dispute-resolution body, no British consumer redress if funds are withheld, and is not bound by the 10x bonus cap or the £150 vulnerability check. Enforcement against unlicensed operators runs through cease-and-desist notices, search-engine referrals, work with registrars, hosts and payment providers; the Commission has been given, or is about to receive, court-order DNS blocking powers, and ISP blocking is not yet in operation.

Advertising

Advertising is not licensed by the Commission. It runs through the CAP Code (non-broadcast) and BCAP Code (broadcast), enforced by the ASA, alongside the LCCP marketing conditions. CAP Code section 16 sets the social-responsibility bar: marketing must not be of strong appeal to under-18s, and no one who is or seems to be under 25 may be featured gambling or play a significant role (with an exception for marketing placed where a bet can be made directly). The “whistle-to-whistle” rule (no betting ads on TV from five minutes before a live sporting event to five minutes after it, before the 9pm watershed, horse and greyhound racing excluded) is an industry code in force since 1 August 2019, not a statute. The Premier League clubs’ withdrawal of gambling sponsorship from the front of matchday shirts from 2026/27 is voluntary. Operators are responsible for marketing by their affiliates. No promo code is printed on this page.

The Money Maths: A Worked Free-Bet Value

Inputs: an illustrative two-way market at decimal odds 1.90 / 1.90 (fractional 9/10), an example rather than a quoted price, and the standard free-bet-value formula the industry uses. The stake of a free bet is not paid back, so the value of the free bet is stake × (odds − 1) ÷ odds × payout share. The payout share of a two-way market at 1.90/1.90 is 1 ÷ (1/1.90 + 1/1.90) = 0.95. A £10 free bet at 1.90 on a 95% payout share market has an expected value of £10 × 0.90 ÷ 1.90 × 0.95 = £4.50. State the same figure as a band with its condition: somewhere between £4 and £5 on average across many uses on a typical two-way market, less on tighter prices and more on larger prices. The calculation is a statistical estimate; it promises no win, no payout and no return.

The same mechanic on Coral’s £40 free bet at the same illustrative price has an expected value of £40 × 0.90 ÷ 1.90 × 0.95 = £18.00, with the same £4 to £5 band per £10 of token. Unibet’s matched £40 wins on the same arithmetic. Midnite’s £25 free bet wins £25 × 0.90 ÷ 1.90 × 0.95 = £11.25. The £4-to-£5-per-£10-of-token band is the framing a punter can use to compare offers: read the headline, multiply by the band, and read the expiry. A 7-day expiry on a £40 token is worth the same in expected value as a 30-day expiry on a £40 token, but the practical value depends on the calendar a punter faces.

Frequently Asked Questions

What are free bets?

A free bet is a token credited to a betting account that lets a punter place a bet without risking their own cash. The winnings are paid back, but the stake of the free bet is not returned with them: a £10 free bet at evens returns £10, not £20. Free bets are non-withdrawable, expire on a deadline set by the operator, and are governed by minimum-odds and market-type rules in each operator’s own terms.

How do free bets work in practice?

A punter opts in to the offer, places a qualifying bet using their own money at the minimum odds the offer sets, and receives the free-bet token after the qualifying bet settles. The free bet is then used on a market of the punter’s choice within the deadline. If the free bet wins, the winnings are credited but the stake is not returned. If it loses, the punter loses only the free bet itself, not any additional cash.

Are free-bet winnings the same as a cash bonus?

No. A free bet pays back only the winnings, with the stake of the free bet itself not returned. A cash bonus – the kind Copybet’s Acca Booster pays – is added to a withdrawable balance and can be taken out, subject to any wagering the operator attaches. The two are different products, and the terms in each operator’s own conditions say which one is on the table.

What is the maximum wagering requirement on a betting bonus in Great Britain?

Since 19 January 2026 the Gambling Commission has capped wagering requirements on bonuses at 10x. A £10 bonus at 50x wagering demanded £500 of qualifying bets; under the cap, no operator can require more than £100 from that same £10. Mixed-product promotions – offers that ask a customer to gamble on two or more product types such as betting plus casino – are banned. Whether the cap reaches free bets without a wagering condition is not settled.

What do minimum odds and the wagering requirement mean in a sign-up offer?

Minimum odds are the shortest price at which a qualifying bet (or a free-bet use) counts toward the offer; a typical minimum in this comparison is 1/2 (1.50 decimal), with 2.0 (evens) at the heavier end. The wagering requirement is the multiplier that turns the bonus (or sometimes the bonus plus the deposit) into a turnover target. A £10 bonus at 10x wagering means £100 of qualifying bets must be placed and settled before the bonus converts to withdrawable cash. The two conditions interact: only bets at or above the minimum odds count toward the turnover.

Why is the stake of a free bet not paid back with the winnings?

The stake of a free bet is the operator’s cost of the promotion; not returning it is what makes the offer a free bet rather than a cash bonus. A £10 free bet at evens that paid back £20 would, in accounting terms, be a £20 stake at the punter’s expense and would be priced into the operator’s promotion budget at twice the headline figure. Returning only the winnings is the standard mechanic in Great Britain and is stated in each operator’s own terms.

Content created by the «AI Betting» team