Price boosts and what they actually cost under the new UK rules

Updated October 2026

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A price boost looks like a gift on the coupon: a bookmaker pushes the price on a selection from, say, 3/1 to 4/1 and the slip lights up. Marketing sells that line as value. The honest reading is that every boosted price still carries the bookmaker’s margin, the boost is a promotional cost the operator is willing to absorb, and from 19 January 2026 the Gambling Commission has capped how much of that cost can be passed back to the punter in the form of wagering. This page reads what ten UK-licensed bookmakers actually publish about their price boosts, what their free bets cost in turnover once the 10x rule is applied, and which brands earn a place on a shortlist written from the consumer’s side of the counter.

Data current as of 26 October 2026 and checked against the Gambling Commission’s public register of remote operating licences.

How British Bookmakers Are Regulated and What Changed in 2026

The Commission licenses every commercial betting operator that takes money from a customer in Great Britain under the Gambling Act 2005, and since the Gambling (Licensing and Advertising) Act 2014 the licence is required wherever the operator is based. A Curaçao or Malta or Gibraltar registration on its own is not enough; a GB-facing site must appear on the Commission’s register. Northern Ireland sits outside the 2005 Act and runs on its own law, so this page uses “GB-licensed” rather than “UK-licensed” wherever the rule is geographic.

Three pieces of the framework matter most for a page about price boosts. First, every operator named below holds a remote general betting standard (real events) licence, the category that covers pre-match and in-play sports wagering; one, Matchbook, also holds a remote betting intermediary licence because it runs an exchange. Second, the Commission’s Licence Conditions and Codes of Practice set the day-to-day conduct rules: social responsibility, identity verification before the first deposit (in place since 7 May 2019), GAMSTOP coverage for online play (mandatory since 31 March 2020), and the financial vulnerability check that bites at £150 of net deposits across any rolling 30 days. Third, since 19 January 2026 the Commission’s promotion rules cap wagering requirements on bonuses at 10x and ban mixed-product offers that tie a sports bet to a casino, bingo or lottery play. The 10x cap and the mixed-product ban are the two rules a price-boost reader must know, because they reshape the welcome offers almost every bookmaker markets hardest.

The Commission’s public register is the test of whether a brand is licensed. It can be searched by business name, trading name, domain or account number, and it is the source every licence reference on this page was checked against. The register does not list offshore brands, and an offshore site has no Commission complaints route, no GAMSTOP cover, no approved dispute-resolution service and no obligation to honour the 10x cap. A GB punter on an unlicensed site loses the protections a GB punter is paying for in higher prices, and the money is exposed if the operator decides not to pay.

Responsible Gambling: Limits, Checks and Where to Get Help

A licensed bookmaker verifies name, address and date of birth before a customer can deposit or place a bet. That same rule applies to a free bet or a bonus: there is no anonymous route into a GB-licensed sportsbook. Customers set their own deposit limits on a daily, weekly or monthly basis through the account, and the operator must offer at least one option that works on a fixed time frame. The Commission’s safer-gambling regime is layered, not single: GAMSTOP blocks new account creation across every licensed online operator for a chosen exclusion period; deposit and loss limits set a ceiling inside the brand; the financial vulnerability check that triggers at £150 of net deposits in 30 days is a public-record review, not a credit check or an income check; and the financial risk assessments the Commission has announced are still staged, with no confirmed start date.

GAMSTOP periods are six months, one year, five years, or five years with auto-renewal; after the minimum runs out the exclusion stays in place for a further seven years unless the customer asks for it to come off. The 7-year tail is the part most punters do not read. Help outside the operators themselves runs through GamCare, the National Gambling Helpline, GambleAware, the NHS gambling clinics and Gamblers Anonymous. None of these is a marketing channel and none of them sells a product. The 10x bonus cap, the £150 vulnerability check, GAMSTOP and the verification-before-deposit rule together define the safer-gambling environment a GB punter buys when betting on a licensed site rather than an offshore one.

Bonuses, Free Bets and the 10x Wagering Cap Explained

A sign-up offer, a price boost and a free bet are three different things, and the 10x cap applies to only one of them. A sign-up offer is a matched amount the bookmaker adds to a qualifying deposit or first bet, paid in cash, free bets or bet credits. A free bet is a token with a fixed stake, usually on a single selection at a stated minimum price, with winnings paid back without the original stake. A price boost is a one-off or recurring uplift on a specific market: a bookmaker moves the price of a particular selection from its normal line to a higher one, sometimes for a few minutes, sometimes for the day, sometimes tied to a build of an accumulator. None of the three is “free” in the everyday sense, and the new rules are the Commission’s response to offers that hid their real cost behind large numbers.

Two promotion rules are in force since 19 January 2026. Wagering requirements on bonuses are capped at 10x, which means a £10 bonus must be cleared with no more than £100 of qualifying bets and a £50 bonus with no more than £500. The cap applies to bonuses and to any free bet that carries a wagering condition; whether it reaches a free bet with no wagering condition is not established. Mixed-product offers that require gambling on two or more product types — for example a “bet on football to get free spins” — are banned. Each of the brands in the ranking below publishes its welcome offer in either cash, free bets or bet credits, and the bonus-turnover worked example on this page shows what the new cap costs the punter in qualifying bets.

The mechanics of a free bet are easier to grasp than the marketing. A £20 free bet on a price of 3.0 pays £40 back if the selection wins; the £20 stake is not returned with the winnings because it never belonged to the punter. A £20 free bet on a price of 2.0 pays £20 back if it wins and zero if it loses. The average value depends on the price the punter takes and the bookmaker’s margin on that market, and the free-bet value section below sets that out. A stake-returned offer, sometimes called a “stake-back” or a “money-back” promotion, is a different offer: there the stake is the punter’s, the bet loses on the outcome, and the bookmaker refunds the stake in cash or as a free bet. Hollywoodbets’ losing-accumulator refund is that shape, with the refund paid as a free bet and the cap at £30.

A minimum odds condition filters the markets on which a bonus or a free bet can be cleared. Coral and Unibet set 2.0 (1/1), Hollywoodbets requires 4/1 or greater on the qualifying accumulator, Betboro asks for three selections at 1.60 (3/5) or higher, and Spreadex’s welcome free bet requires a qualifying fixed-odds bet at 1/2. Each of these is a real filter that prices the offer out for punters who like short-priced favourites. The expiry is the silent cost: Coral’s £40 in free bets expires seven days after issue, Hollywoodbets’ free bet is tied to an accumulator settled within seven days, BoyleSports’ acca-insurance refund expires in seven days, and Spreadex gives 28 days to place the qualifying bet. A seven-day window on a free bet is a real constraint, and the constraint is sharper the more selections the offer requires.

The Ten UK-Licensed Bookmakers With Price Boosts, Compared

Ten GB-licensed operators were chosen for this comparison because each holds a remote general betting standard licence, each publishes a price-boost or acca-boost product on its own site, and each was checked against the Commission’s register for 2026. None of the ten is the only licensed brand in its category; the Commission register lists many more. The set is a shortlist written from the consumer’s side, not a recommendation to sign up with any one of them, and a punter who does not appear on the Commission’s register has no place on it.

Licence, licence holder and price-boost product

Three of these brands stand out for the breadth of the boost product and the clarity of the headline terms. Coral and Unibet both run a daily price-boost on top of a matched-free-bet welcome, and both are run by large multi-brand gambling groups whose UK operations are widely advertised. Bet365, by contrast, does not appear in this list because the table is fixed to the ten bookmakers research routes through it; readers who want a Super Boost, a Bet Builder+ or a Winnings Boost on a Bet Builder will need to compare that brand against the ten on its own merits.

The price-boost product is the easy thing to compare. The harder part is the one the marketing hides: what the welcome offer costs in qualifying bets, what the minimum price filters out, and how short the expiry window is. The bonus-turnover worked example below applies the 10x cap to a real offer and shows the headline bonus number shrink to its real size.

Matchbook

Matchbook runs as a betting exchange, which is why the licence covers both general betting and the intermediary activity. The new-customer offer is 110 days of commission-free betting from registration once a deposit is made, with the standard commission rate applying afterwards. The commission-free window is the only “free” element in the offer, and the Commission cap on wagering does not bite because commission is not a bonus; a price boost on a sportsbook is closer to a headline boost on a specific market than to a free-bet token. Matchbook suits a punter who wants to back and lay the same selection and who already understands the exchange’s market mechanics.

The price-boost product on a betting exchange is the backer’s own price: a punter requests a price, another backer or a layer takes the other side, and the bookmaker’s margin is the platform commission. Matchbook’s commission rate is lower than a fixed-odds bookmaker’s margin on a comparable market, and that is the actual saving. The 110-day commission-free window is the largest of the ten for a customer who plans to bet through the full period; a casual punter will not clear it.

Coral

Coral’s sports welcome offer is “Get £40 in Free Bets when you bet £20”: a debit-card or instant-bank-transfer deposit and a first sports bet of £20 at minimum odds of 2.0 (1/1), with the £40 in free bets issued within seven days and expiring seven days after issue. The £40 headline looks generous against the £20 stake, and it is the highest nominal value among the matched free-bet offers in this set, but the seven-day expiry on the free bets is tight and the minimum odds filter rules out short-priced favourites.

The boost product on Coral sits on top of the welcome. A daily Reward Shaker free bet is offered to existing customers, an Odds Booster lifts prices on hundreds of markets, and Football Super Series is a free-to-play game with a £10,000 jackpot. Payment options include Apple Pay, Visa, Visa Electron, Mastercard, Revolut Pay, Google Pay, TrueLayer, Earthport and Trustly, which is the broadest set in this comparison. For a punter who bets daily and treats free-bet tokens as a top-up rather than the main reason to open an account, Coral’s combined product is the strongest in this set.

NetBet

NetBet’s daily product is a stack: Daily Boosts, Profit Boosts and free bet offers on selected events, plus a Bet Builder with instant dynamic odds and sports statistics for the major leagues. The Profit Boost is the price-boost equivalent on a single bet — NetBet lifts the price for the punter and the boost is paid in winnings, not as a free bet. The offer for new customers is shown in the app and on the site and is governed by the operator’s customer terms.

NetBet is the cleanest “boost-on-every-coupon” brand in the set for a punter who likes to bet on a single match and build the slip from there. The combination of a Bet Builder with dynamic odds and a Profit Boost is a useful one, because the boost can be applied to a custom-built selection. The trade-off is brand familiarity: NetBet is a smaller UK-facing sportsbook than Coral, Unibet or bet365, and the site’s payment set and product depth are narrower.

Unibet

Unibet’s sports welcome offer is the Coral-shaped “Get £40 in Free Bets when you bet £20”, with a first sports bet of £20 at minimum odds of 2.0, free bets expiring within seven days, and the qualifying deposit required to come from a debit card or instant bank transfer. Unibet has operated since 1999 and the UK site is run by Platinum Gaming Limited out of Gibraltar, which is the operator of record on the Commission’s register. The site lists Bet Builder, daily Uniboosts on selected markets, Unibet TV live streaming, in-play betting, Best Odds Guaranteed on horse racing and Cash Out on thousands of markets.

Unibet is the broadest sports-and-live product in the set: live streaming on a major schedule, Cash Out on a long list of markets, and a daily boost that turns up on most of the marquee events. The £40 free-bet headline is identical in shape to Coral’s, and the seven-day expiry is the same. A punter who wants the live stream and the Cash Out will tend to put Unibet on the shortlist ahead of brands that lack one or the other.

Betboro

Betboro’s sports welcome offer is a 100% matched free bet of up to £25 on the first qualifying wager: a debit-card deposit of at least £10, a first bet of £5 to £25 with at least three selections at 1.60 (3/5) or higher. The three-leg requirement is the filter: a punt on a single match is not eligible. The 100% match is generous against the £25 cap, and the lower minimum deposit makes the offer accessible to a smaller-stake punter, but the three-leg filter and the 1.60 minimum rule out a lot of short-priced favourites and outright markets.

Betboro is run by Webmedia Development N.V. on a Commission licence for remote general betting. The published boost product is harder to pin down than Coral’s or Unibet’s, and a punter who wants a daily price boost would compare it against NetBet’s Daily Boosts or Kalooki’s daily boosts before signing up.

London Bet

London Bet is published by Thistle Bet Limited and is licensed and regulated in the UK; the GB App Store listing carries a 17+ age rating. The brand’s product is the in-app offer: boosts and promotions on selected events, surfaced in the betting slip rather than as a published catalogue. The licence, the UK-licensed status and the in-app surfacing make this a smaller-scale product than Coral’s or Unibet’s, and the punter choosing it is choosing a UK-licensed independent rather than a major multi-brand group.

A punter who wants a quieter, smaller-marketing bookmaker with a Commission licence has a real case for London Bet. The trade-off is depth: the price-boost catalogue is not as broad as the daily boosters on Coral or Unibet, and the live-streaming product is not on the scale of Unibet TV.

10bet

The 10bet app advertises a 100% up to £50 betting bonus for UK sign-ups, plus daily free bets and free spins. The 100% match at a £50 cap is the largest cash-or-bonus headroom among the ten, and the daily free bets and free spins sit on top of the welcome. The free-spins element is the one that triggers the mixed-product rule: under the 19 January 2026 promotion rules, an offer that ties a sports bet to a casino or slot play is banned, and 10bet’s published offer is the kind of package that has to be read against the rule. A punter who wants only the sports side should check the current terms in the app.

10bet is run by Blue Star Planet Limited on a Commission licence. The brand is well established in the European sportsbook market and the UK app is a clean implementation; the welcome headline is the largest in this set, and the daily free-bet layer is a useful top-up for a punter who bets through the week.

LiveScore Bet

LiveScore Bet accepts debit cards (Visa and Mastercard), Apple Pay, PayPal, Pay by Bank (Open Banking) and Revolut Pay, which is the cleanest set of bank-and-wallet methods in the ranking. The brand is built on the LiveScore scores-and-stats product, and the sportsbook sits on top of a customer base that already uses the LiveScore app for live data. The boost and acca offers are published in the app and are the most accessible to a punter who does not want a separate betting app on the home screen.

A punter who already uses LiveScore for scores has the lowest friction path to a price-boosted bet through LiveScore Bet. The product depth is narrower than Coral’s or Unibet’s, and the live-streaming layer is thinner; the brand is a quality choice for the in-play punter who values data and payment breadth over a full sportsbook catalogue.

Kalooki Sportsbook

Kalooki Sportsbook is operated by Kalooki Sports Book Ltd (company number 12938274), licensed by the Gambling Commission under account number 57730, and is a GAMSTOP member. The site advertises instant withdrawals by bank transfer within minutes, Best Odds Guaranteed on UK and Irish horse racing, in-play betting, daily boosts and extra place races. The instant-withdrawal claim is the one that costs the brand the least to publish and the most to deliver; a punter reading it should treat it as a brand-level commitment and check the current withdrawal time on the operator’s own help page.

Kalooki is the strongest horse-racing product in the set: Best Odds Guaranteed, extra-place races and an in-play product on a racing-first schedule. The daily boost sits on top of the racing offer and turns up on most of the daily cards. For a punter whose main interest is racing rather than football, Kalooki is the brand to compare against the larger sportsbooks.

Hollywoodbets

Hollywoodbets’ sports welcome offer is a stake-back free bet of up to £30 on a first qualifying losing accumulator: a £10 deposit by card, a first accumulator of at least £10 with three or more legs at minimum odds of 4/1, settled within seven days, with one free bet per customer. The shape is different from a matched free bet: the punter must lose the first acca to claim, the free bet is the refund, and the maximum is capped at £30 against any stake size.

Hollywoodbets is run by Hollywoodbets International UK Limited on a Commission licence. The brand is South African by origin and the UK operation sits as a focused sportsbook. For a punter who likes accumulators and is happy to play a “lose-to-claim” offer, Hollywoodbets is the cleanest stake-back product in the set; for a punter who bets singles, the offer does not really fit and a different welcome on this list will be cheaper to clear.

The Landscape: What a Price Boost Actually Pays

A price boost is the simplest boost to read, and the most common form of marketing. A bookmaker lifts the price on a specific selection, and the punter takes the new price instead of the old one. The headline is usually a single match: “Man City to win boosted from 4/5 to 6/4” or “Haaland to score first boosted from 7/2 to 9/2”. The bookmaker pays out at the boosted price if the bet wins, and the stake is the punter’s and is returned with the winnings.

The cost of a boost is the difference between the boosted price and the price the bookmaker would have offered anyway. A bookmaker offering 4/5 on a selection has already priced the margin in; lifting the price to 6/4 means a higher payout on a win and a higher expected cost on a loss, where expected cost is the boost times the probability the selection wins. A punter who takes a boosted price once a day for a year is paying a real amount for the chance at the larger payout, and the arithmetic works only if the boosted price is genuinely above the true probability-implied price.

A Profit Boost — the second common shape — is a multiplier on the winnings of a single bet. A 50% Profit Boost on a £10 bet at 3.0 pays £20 in winnings instead of £20 (the unboosted winnings on a £10 bet at 3.0 are £20, because the £10 stake returns at 3.0 and the profit is £20). A 50% boost on a £10 bet at 2.0 pays £10 instead of £10; the boost pays more on a higher price because the profit is the part the boost multiplies, not the stake. The bookmaker publishes the boost on a specific market and the punter opts in; a free bet is sometimes paid in the form of a Profit Boost token.

An acca boost pays a percentage on top of the winnings of a winning accumulator. William Hill’s Football Acca Boost runs from 3% on a double to 200% on twenty legs or more, with a maximum boost of £10,000 per online bet, and runs until 30 May 2027; Spreadex’s Acca Boosts pay a cash boost from 5% to 100% on football accumulators of three or more legs, depending on the number of legs. An acca insurance refunds the stake as a free bet if one leg lets the accumulator down: BoyleSports’ Acca Insurance requires a £5 minimum stake, 1/2 minimum odds, a maximum £20 refund as a free bet, and bets placed and settled on the same day. Each shape is a different cost for a different reader.

A bet builder combines markets from one event into a single bet. Bet365’s Bet Builder+ allows that combination pre-match and in-play, and the operator publishes a Winnings Boost on a Bet Builder. The price on a Bet Builder is the product of the individual market prices adjusted for the correlation between them, and the bookmaker’s margin is higher on a Bet Builder than on a single market because the correlation adjustment compounds the vig. A punter who builds an acca for fun will lose more in margin on a Bet Builder than on three separate singles at the same prices.

A cash-out feature lets the punter close a bet before the outcome is decided. The cash-out price is the bookmaker’s live quote on the current state of the bet, and the cash-out value is always lower than the expected value of holding the bet to settlement, because the bookmaker’s margin sits in the cash-out quote. DAZN Bet’s terms state that cash-out availability is not guaranteed and that bets stand if it is unavailable; the same wording appears in most operators’ terms. A punter who treats cash-out as a feature rather than a value source is right about the economics.

The Fundamentals: Margin, Free-Bet Value and What the 10x Cap Costs

The two numbers every punter should be able to read are the bookmaker’s margin on a market and the average value of a free bet. The margin is the cut the bookmaker keeps on every unit bet on a market. For a 1X2 market on a football match, the margin is 1 minus the payout share, where the payout share is 1 divided by the sum of the reciprocals of the decimal odds on all three outcomes. A margin of 5% means the bookmaker keeps 5p of every £1 wagered across the three outcomes, on average. Coral’s and Unibet’s published minimum odds of 2.0 (1/1) on a free bet place the free bet above the short-priced end, where the margin is usually higher, and that is a deliberate choice.

The average value of a free bet depends on the price taken and the market’s payout share. For a £20 free-bet token with no stake returned, betting at odds of 3.0 on a 95% payout market returns £12.67 on average. At odds of 2.0, the value is £9.50, and at 1.5 it drops to £6.33. The price of the selection drives the free-bet’s value, making a 1.5 minimum-odds offer significantly less valuable than a 2.0 minimum-odds counterpart.

The 10x wagering cap, in force since 19 January 2026, applies to bonuses and to free bets with a wagering condition. The bonus-turnover worked example below uses Coral’s “£40 in free bets when you bet £20” offer as the case study. The cap does not apply to free bets with no wagering condition, but Coral’s free bet does not carry a wagering condition: it is paid on issue, expires seven days later, and pays winnings only. The cap is the relevant rule for a £50 matched bonus at 10bet, which is paid as a bonus with a wagering requirement and a turnover multiple. A punter reading any bonus headline should check the terms for the wagering multiple and the expiry together, because the combination is the real cost.

Bonus-Turnover Worked Example: What the 10x Cap Means in Real Bets

Take a £10 bonus paid as bonus funds with a 10x wagering requirement, a minimum odds condition of 2.0 on each qualifying bet, a stake-per-bet of £10 and a seven-day expiry. The required turnover is the bonus amount multiplied by the wagering factor, which is £10 × 10 = £100. The number of qualifying bets is the turnover divided by the stake per bet, which is £100 ÷ £10 = 10 bets. The expected cost of clearing the bonus is the turnover multiplied by the bookmaker’s margin on the markets the punter bets on, and a representative margin on a major football 1X2 market is 5%, which gives an expected cost of £100 × 0.05 = £5. A punter who clears the bonus in 10 single bets of £10 at 2.0 or higher spends, on average, £5 of the £10 bonus in margin and keeps £5; the time pressure of a seven-day expiry makes the expected cost closer to £7 in practice because the punter cannot wait for the best prices.

A £50 bonus at the same terms has a required turnover of £500, 50 qualifying bets at £10, an expected cost of £25 at a 5% margin, and a seven-day expiry that turns the realistic cost toward £30. The 10x cap is the reason the headline number is the same shape: a £50 bonus at 50x wagering is no longer legal, and a £50 bonus at 10x wagering is the largest a 10x cap allows for a £50 matched offer. The cap does not lower the bonus, it lowers the multiplier, and the result is a shorter, cheaper clearing process for the punter and a smaller expected loss to the operator’s margin.

A £40 free bet without a wagering condition is a different offer. The free bet is paid on issue, expires in seven days and pays winnings only. The cost to the operator is the free-bet value, which on a market with a 95% payout share and an average taken price of 3.0 is £40 × 0.667 × 0.95, which is £25.34.

The trade-off the punter chooses is between a bonus at 10x and a free bet at no wagering. A bonus at 10x on a £10 stake clears in ten bets and costs £5 on average at a 5% margin; a free bet on the same £10 stake costs nothing in turnover and yields an average value of £6.33 at a 1.5 minimum price, £9.50 at a 2.0 minimum price and £12.67 at a 3.0 minimum price. The headline number on a free-bet offer is the gross token value, and the realised value depends on the price the punter takes and the margin on the market. The headline number on a bonus offer is the gross bonus, and the realised value is the bonus minus the expected cost of clearing it. Both numbers are best read with a calculator, not a marketing slogan.

Frequently Asked Questions About UK Price Boosts and Bonus Rules

What is the maximum wagering requirement on a betting bonus in Great Britain?

The Gambling Commission’s promotion rules in force since 19 January 2026 cap wagering requirements on bonuses at 10x. A £10 bonus at 10x means £100 of qualifying bets; a £50 bonus at 10x means £500. Whether the cap applies to a free bet with no wagering condition is not established. The 10x cap is the published number; the qualifying terms — minimum odds, expiry, eligible markets — come from each operator’s own terms page.

What do minimum odds and the wagering requirement mean in a sign-up offer?

The minimum odds are the lowest price on which a qualifying bet can be placed, and a bet below the minimum does not count toward the wagering requirement. The wagering requirement is the multiple of the bonus that must be turned over in qualifying bets before the bonus is withdrawable. Coral and Unibet set 2.0 (1/1), Hollywoodbets requires 4/1 on the qualifying accumulator, Betboro asks for 1.60 (3/5) on three legs, and Spreadex requires 1/2 on the qualifying fixed-odds bet. The two together define which markets qualify and which are filtered out.

Why is the stake of a free bet not paid back with the winnings?

A free bet is a token whose stake belongs to the bookmaker; the punter is given the winnings only. A £20 free bet on a price of 3.0 pays £40 back if the selection wins; the £20 stake is not returned because the punter never paid it. The average value of a free bet is the stake times the price minus one divided by the price, multiplied by the payout share of the market. A higher minimum price on a free bet means a higher average value, and a shorter expiry means a lower average value because the punter takes whatever price is available rather than the best one.

Can a bet on sport be tied to a casino bonus under the Commission’s promotion rules?

No. The Commission’s promotion rules in force since 19 January 2026 ban mixed-product offers that require gambling on two or more product types, such as “bet on football to get free spins”. A sports-betting welcome offer is allowed to include sports free bets and sports bet credits; a sports-betting welcome offer is not allowed to require a casino, bingo or lottery play as a condition of the bonus. The rule applies to the offer the punter opts into, not to the products the bookmaker offers elsewhere on the site.

How can it be checked that a bookmaker holds a Gambling Commission licence?

The Commission’s public register at the bottom of every Commission page is the test. The register is searchable by business name, trading name, domain or account number; each licence carries the licence holder’s name, the trading name, the licence number, the categories covered and the licence status. The ten brands in this comparison were checked against the register for 2026. A brand that does not appear on the register is not GB-licensed, and a GB-licensed brand carries the obligations of the Licence Conditions and Codes of Practice: verification before the first deposit, GAMSTOP coverage, the £150 vulnerability check and the 10x bonus cap.

Are betting winnings taxed in Great Britain, and who pays General Betting Duty?

Betting winnings in Great Britain are not taxed at the customer end; the punter keeps the full payout. General Betting Duty is the operator’s tax on gross profits, currently 15% on most bets, with a new remote-betting rate of 25% applying from 1 April 2027 inside the existing structure; remote bets on UK horse racing, self-service betting terminal bets, pool betting and in-person bets stay at 15%. Spread betting has its own rates of 3% on financial and 10% on other. Whether an operator passes duty on through the odds is not established; this is general information, not tax advice, and a professional gambler should ask HMRC or an adviser.

Content created by the «AI Betting» team